Isn’t Your Website Doing Well? Analyze the Structure of it Today.

website-structureIt’s very common with every marketer to give an extra push to the promotional activities if a website fails to perform as expected, whereas the website structure plays an important role to get you a good rank. But many times, this important fact gets ignored.

Do you know that the base of a website promotion lies into making all the pages accessible within a few clicks? According to the experts, a visitor should not waste more than three clicks to visit a certain page and that can be achieved only when your website has a good structure.

So, let’s learn how to make one.

Internal Linking

Most of the times, we link an old content while publishing a new one. We hardly go back to an old blog and find a relevant keyword to link it to new content. This is what restricts to create a good link juice. Therefore, make sure that both old and new contents are linked to each other so that all of your contents get importance and refreshed. Besides, it will increase the depth of the page and help users get more new information even when they are going through an old article or blog.

User Experience

With the huge competition in the web world, the importance of looks and feels gets intensified. A user will immediately abandon your site if he is to spend a huge time to view the information he is looking for. You have to take care of the fact that a user makes less effort after visiting your website. And when it comes Search Engine Optimization, it leaves a greater impact. Naturally, when users dismiss your site right after having a look at it, the bounce rate increases and Google never treats it as a positive sign to rank you higher. Therefore, you should take the user experience seriously and ensure that the navigation makes sense.

URL Structure

Have you ever encountered the special characters like %, &, @, #? Generally, these are used when a dynamic URL is built and they are mostly seen in eCommerce stores where there’s no need of permanent URLs as various products get uploaded frequently. But, if you are building a lead generation website or a blog site, you must use static URLs as your web pages won’t get changed often. Let’s say you have a service page on your lead generation website. In that case the URL of the page should be “”. It not only makes easy for the search engines to recognize your pages, but also it is helpful for the users to understand which page the URL is meant for. Apart from this, you should not use underscores between two words as they turn two words into one. To separate the words, it’s always better to add dashes.

Therefore, if you want better results, plan for a perfect website structure first as a perfect navigation only can show the right way to the readers as well as the search engines.


Have a Drupal Site? Let’s Improve Its SEO Ranking.

It’s 2016 and here it’s not very difficult to have an online presence. One can register his name online in a few minutes. Even for businesses, it’s a matter of a bit of research and you are done with your own website. Thanks to the content management systems like WordPress, Magento, PHP, Cake PHP, Joomla and Drupal.

Among these systems, Drupal has gained a huge popularity for its ease, responsiveness and a lot of fields. Thus naturally, there would be a lot of people who would love to learn about the ways to improve their Drupal site’s SEO ranking. Here’s they you can do it.

  1. Install Key SEO Modules of Drupal

There are several installable modules of Drupal. They are very useful to get your website ranked in the SERPs when related keywords are searched. Here’ a list of some effective modules:

Alinks, Content Optimizer, Global Redirect, Link Checker, Menu Attributes, HTML Purifier, Metatag, SEO Compliance Checker, Taxonomy Sitemap and Syndication.

  1. Get Backlinks

Though there’ve been the big updates like Penguin and Panda, backlinks are still very important for SEO services in Toronto. Both the updates were meant for removing the comment spam and overwhelming too many backlinks. Therefore, all you need to do is to make them natural and it can be done with a good mix of links with plain URLs, keyword anchor text, long tail keyword phrases and home page URLs. You need to make sure that the links not only refer to the home page but also the inner pages. It is also a great idea to go for the credible links. For drupal sites, it is better to get a link from

  1. Updates

Your job is not done just by making the site live. You have to update it, especially the contents of it as Google prefers sites that go through continuous changes. When it comes to content updates, you should not restrict yourself within creating new web pages, but also you need to focus on case studies, product reviews, portfolios, videos, blogs, social sections, whitepapers, eBooks, infographics and demos.

The most important thing is that you have to unify all these mentioned qualities together, the modules, the backlinks and continuous updating. And it is also very necessary to observe a profound keyword research and take suggestions of Google Analytics and Webmaster Tools.

All You Need To Know Before You Hire An SEO Firm


If you are an Internet savvy person and always look for the way to grow your business, you must have heard the term SEO. It is a digital way to promote your trade. As The Internet has made its way to every household and the number of people feeling the need of it, is increasing with every passing day, it has become very important to be digitally recognized as a business professional. This is where SEO comes to play its role.

Needless to say, that an attractively developed website is your first priority when you are stepping into the online market, but your ultimate goal is definitely earning benefits from it. Your mission would be accomplished when people pay visits to your website and thereafter turn into buyers from mere visitors. It is not an easy task as while being online, you don’t have any scope to shout your trade cry to grab the attention of people. SEO can help you in this as it can make you noticeable and bring customers to your shop.

How Does It Work?

SEO doesn’t conjure up the digital world and mesmerize the visitors so that they turn into buyers. Before comprehending how SEO works, you need to clarify the basics of getting businesses. The very first requirement to be a successful businessman is that you should have years of experience in the field. It makes you a reputed organisation and helps you gain recommendations and thereby more profits.

The work of SEO is also similar. It makes you an authority in the eyes of search engines like Google, Yahoo and Bing that recommend you to the users by placing you on top of search engine results.

Now that you know how SEO works, it is time to discuss what you should expect from a firm that provides the service.

The Firm Should Disclose the Facts

It would be really very disappointing if you don’t have the results that were promised. Therefore, you should be provided with a realistic idea of the work. The most important facts that should be disclosed by the professional are that the method takes time and the outcome is not guaranteed.

It Takes Time

As discussed above, it takes time to establish you as an authority in the eyes of the search engines. A professional should be well aware of the market and should set a realistic timeframe judging the competition. If you have less competitive keywords to place in a less competitive market, you can expect to get a good rank in less time.

It Is Not Guaranteed

You might be thinking what is the point of investing in such a service that does not come with a guarantee? But you should understand that SEO is marketing and nothing in marketing can be guaranteed as no one can assume the response of the customers. If you run a business, you need to make people aware of it and there are several platforms to do the job. The Internet is among these platforms and SEO is your marketing agent.

Finally, you should be aware of the fact that there is not an SEO firm that has a special relationship with the search engines. Those who claim themselves as Google certified firms are able to do run Google’s paid advertising programs, called AdWords that don’t have any role in SEO.

The whole of North America’s web marketing industry is experiencing a significant growth and the SEO companies in Toronto are high in demand. The reasons behind their popularity are future outlook, specialisation in web marketing and awareness of Google’s algorithm updates. There are numerous firms that provide SEO services in Toronto. Before choosing one amongst them, consider the above-mentioned points.

SEM and SEO – How Are They Connected?

It is important for all businesses to have a prominent and robust online presence to gain a competitive edge over their rivals. An impressive online presence requires systematic and streamlined marketing efforts that are directed to augment the position of a business. When we talk of online marketing services, there are several tools which need to be used in an optimal combination for best results. SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), Email Marketing, Web Analytics, etc. are a few such tools that need to be deployed judiciously to generate an optimum mix that yields desired outcomes.

Here in this blog we discuss SEM and SEO and how these two concepts are connected. These two terms are pretty similar and are often used interchangeably. However, that does not make them synonymous! It is important to understand the two terms to understand their functions and implications. Consolidated online marketing efforts have one principal aim that is have to maximum online visibility through search engines, social media, networking sites, etc. Let us first understand the two concepts.

What is SEO?

SEO or Search Engine Optimization is a very common term and a service used by mostly all businesses, small, medium and large alike. SEO services include implementation of techniques and tactics to help a website rank better in search engine results. The basic aim of SEO is to make a site accessible to search engines like Google, Bing, Yahoo, etc. and make it visible to the target audiences. Higher the rank of a website more is the probability of a user visiting it. SEO is a set of ‘white hat’ industry best practices that are search engine compliant and follows the rules, guidelines and policies as outlined by them. Some of these practices include:

  • Publishing genuine content
  • Appropriate usage of keywords and key phrases
  • Link building
  • Use social media links for more visibility
  • Improving the website to impart a better user experience

What is SEM?

SEM means Search Engine Marketing and is a broader concept than SEO and includes several other components of marketing. White hat techniques used in conventional SEO are targeted at organic search results while SEM is often used to refer to the paid efforts like Google Adwords, Bing Ads, Paid Search Advertising, PPC (Pay per click), CPC (Cost per click), CPM (Cost per thousand impressions), etc. to increase a website’s share of paid as well as organic traffic referrals from search engines.

Conventional SEO, keyword research, web analysis, competitive analysis, paid listings, etc. all form a part of SEM that also aims to increase traffic to a website. SEO is considered as a part of SEM because online success requires a business to show up in organic as well as advertised or paid links that lead to a higher conversion rate.

Difference between SEO and SEM

Having explained the two concepts, understanding the difference between the two is simple. SEO is part of SEM and both are mutually exclusive. Deploying any one will not yield expected results. Outcomes are best when both are implemented optimally in combination.